From Grind to Growth: Micro-Niching, Daily Emails & Ditching the Social Media Hustle

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Is Anything Real In Paid Advertising?

Adam W. Barney

13 episodes

4 days ago

"Is Anything Real in Paid Advertising?" is the show where agency founders, marketers, and skeptics unpack what’s actually working, and what’s just noise. Hosted by Adam W. Barney (author, strategist, and energy coach with $100M+ in ad experience), this no-fluff, 20-minute video podcast dives into the tactics, tools, and truths shaping modern agency growth. Each episode is a co-hosted conversation - unfiltered, spicy, and built for anyone tired of the same recycled playbooks. 🎯 Running a $250K–$5M agency? Join the mastermind: https://quickclick.com/r/cgat5uvqcd0zfa1c79ic2ca3u7gbzo

All content for Is Anything Real In Paid Advertising? is the property of Adam W. Barney and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Entrepreneurship

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From Grind to Growth: Micro-Niching, Daily Emails & Ditching the Social Media Hustle | Ep. 6 with Ziv Raviv (Kivi Media)

Is Anything Real In Paid Advertising?

27 minutes

1 month ago

From Grind to Growth: Micro-Niching, Daily Emails & Ditching the Social Media Hustle | Ep. 6 with Ziv Raviv (Kivi Media)

What if the real growth play wasn’t grinding on social media or spending wildly on ads?

In this episode of Is Anything Real in Paid Advertising?, I sit down with Ziv Raviv, Founder & CEO of Kivi Media, creator of Daily Cookie, host of Beyond Six Figures, and author of The Fully Booked Coach, for a masterclass in scaling through soul-first strategy.

Ziv built a $600K/year coaching business without burning out on content or ad spend...and he’s here to show you how.

We unpack:

Why most coaches and agencies overestimate the value of social media
How to use micro-niching sideways to increase authority and fees
Why “daily emails” aren’t dead—and the secret to writing ones that actually convert
Two brutally honest failures that reshaped his growth strategy
When to start spending on paid ads (and when to absolutely not)

Ziv keeps it real and actionable. This isn’t about hacks. It’s about building real relationships, solving real problems, and scaling with clarity.

If you’ve ever wondered whether your marketing is working, or working against you, this episode is your wake-up call.

🔗 Resources + Mentions:

🔌 Ready to turn your agency into a growth machine?

If you’re running a $250K–$5M/year ad agency and tired of duct-taped systems, the Agency Growth Sprint was built for you.

→ Install a scalable lead gen engine

→ Clean up your offer

→ Ditch chaos for strategy that sticks

Learn more: adamwbarney.com