Jennifer Chou went from blowing up her companies TikTok account, to
→ Growing her own audience to 80K+ people (now it’s well over 100K)
→ Getting laid off from that job
→ Replacing her $6k/month salary with a 24 hour sale of her first course
Jennifer, better known online as Vegan Tech Nomad, turns unhinged data dashboards, her content marketing strategy, poop-tracking, marathon training, and more into viral content gold.
In this candid chat she walks Jack through the exact steps that grew her Instagram to 80K+, replaced a month’s salary in a single launch day, and helped thousands of ADHD creators reclaim their time with life-tracking.
If you want a repeatable framework to post consistently, ditch burnout, and monetize fast, start here.
Why you'll love this episode:
- Learn the 4-week Life Tracking Framework that keeps ADHD brains on track.
- See how Jennifer tests hooks on TikTok before syndicating winning videos.
- Borrow her “vibes-based” creativity rule to kill perfectionism.
- Understand the psychology tweaks (progress bars, tiny wins) that boost course completion.
- How to overcome your fears, challenges, and mindset roadblocks to creating content
- Hear real student wins—from new clients to “first course ever finished.”
Top Takeaways & Timestamps
- 00:49 – Origin Story: Why a breakup over her username sparked the Vegan Tech Nomad brand.
- 02:26 – Poop-Tracking Pays: Viral video and first life-tracking course idea.
- 04:26 – Five-a-Day Posting: Spam-posting TikToks for her employer and lessons learned.
- 05:28 – $6 K in One Day: Course launch beats former monthly salary.
- 07:28 – Celebrate Tiny Wins: How $300 felt bigger than $6 K—and why mindset matters.
- 12:05 – 100 K Followers in a Year: Reps, hook testing, and volume over polish.
- 17:06 – “Everything Is Vibes”: Fun first, analytics second—results follow.
- 22:25 – Cross-Platform Surface Area: Use TikTok as R&D, Instagram/YouTube for scale.
- 29:38 – New Mission: Pivoting life-tracking toward overwhelmed founders.
- 35:25 – Product Ladder: Templates → Cohort → Course; pricing psychology that converts.
- 37:57 – Cohort → Course Flip: Why she ditched daily Zoom calls and made her ADHD program evergreen.
- 42:18 – Therapy Beats Tactics: Students raved about mindset modules over hook formulas—and what she learned.
- 50:06 – UX That Sells: Progress bars, badges, and “cute sounds” that nudge learners to finish.
- 55:53 – Life-Tracking Stack: Daily wins, weekly reflections, and a North-Star metric anyone can steal.
- 1:02:59 – Coach B Energy: Building self-compassion to calm rejection-sensitive ADHD brains.
- 1:09:55 – Post With Joy: The 7-second routine that turns content creation into pure play.
- 1:15:40 – Community Boost: Discord + comment pods that wipe out imposter syndrome.
- 1:22:31 – Permission to Pivot: Smashing limiting beliefs and making creativity fun again.
Her Resources & Mentions
Free 5-Day Course on How to Write with AI:
https://aiwritingroadmap.com/
Follow Jack and It Pays to Write on LinkedIn:
https://www.linkedin.com/in/writeschrute/
