How to 2x Your LinkedIn Reach with 30-Day Writing Challenges

https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/06/2b/bf/062bbf85-9d6e-90e3-b225-219a290818ca/mza_10060789581163606521.jpg/600x600bb.jpg

It Pays to Write

Jack W.

10 episodes

5 days ago

Welcome to It Pays to Write. The show where we break down how simple writing skills, habits, and systems to help you create digital leverage in your career, business, and life. We'll cover all that and more on the show: → Simple writing habits and systems to build a brand and audience → How to create content that generates inbound opportunities, leads, and sales → AI skills and tools to 10-100x your out put and results → Chats with expert writers, marketers, founders, and creators to help you put ideas to action Let's dive into how writing can change your present and future.

Entrepreneurship

Business

RSS

All content for It Pays to Write is the property of Jack W. and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/43991124/43991124-1751386528022-3938f501f7b4b.jpg

How to 2x Your LinkedIn Reach with 30-Day Writing Challenges | Vanessa Yepes

It Pays to Write

1 hour 50 minutes 48 seconds

3 months ago

How to 2x Your LinkedIn Reach with 30-Day Writing Challenges | Vanessa Yepes

Vanessa Yepes, a product operations lead at AppSumo with eight years of experience in customer and partner success, transformed her totally unused LinkedIn account into a powerhouse of engagement, authenticity, growth, and connection with other cool people.

She doubled her audience in just 60 days of writing on LinkedIn, by doing back-to-back 30 day writing challenges.

In this episode, Vanessa talks about how an internal 30-day writing challenge at her company got her bit by the writing and posting bug.

And how she’s used multiple, back-to-back writing challenges to:

Sharpen her social media writing skills
Figure out how to create community and build an audience on LinkedIn (super fast!)
Ignite her passion for writing
Start growing her personal brand online

She shares the nuts and bolts of competing on metrics using Shield Analytics, the evolution of her “text-message-style” writing, and how she’s integrated AI—like voice notes, ChatGPT projects, and AI note-takers like Fathom—to streamline brainstorming, drafting, and meeting notes in her day job and her writing.

Whether you’re a nine-to-fiver or a freelancer, this conversation is packed with writing skills, habits, tools, and software you can use to start writing online today (and make it a lot easier with AI).

Timestamps

00:00:00 - How Vanessa went from support agent, to head of operations, to obsessed with writing on LinkedIn

02:45:00 - How she crushed her company 30-day LinkedIn writing competition

06:02:00 - How she’s finding and developing her signature style (and helping you find yours)

08:55:00 - How she uses AI to brainstorm so you never face a blank page

11:46:00 - Why authenticity wins for everyone

14:56:00 - How she’s building community through storytelling

17:57:00 - Her next big goals to inspire yours

37:31:00 - Organizing her thoughts into content gold

38:52:00 - The AI co-writer she trusts

40:54:00 - How to crush drafts with tight feedback loops

43:23:00 - How she uses writing for self-discovery

45:08:00 - He techniques for mining and creating endless posts

51:13:00 - Managing projects with AI efficiency

54:09:00 - How she puts meeting notes on autopilot with AI

56:06:00 - Recognizing real professional value

01:00:48 - How she taps into LinkedIn’s community power

01:10:09 - Her evolving engagement tactics and how they work

01:15:08 - How she’s embracing a true LinkedIn voice

01:17:16 - Why you need strength in support networks on social media

01:20:37 - Why starting small in comments builds confidence for posting

01:22:59 - How to cultivate LinkedIn post ideas with daily reps

01:24:48 - How you can turn everyday moments into stories

01:28:21 - The neuroscience behind compelling storytelling

01:32:18 - How to build friendships through writing challenges

01:38:29 - How experimentation can fuel growth

01:43:51 - How she sets intentional writing goals

01:46:20 - Her top advice for your writing journey

Shield Analytics (LinkedIn metrics tracker): https://shieldapp.io/
ChatGPT (AI writing assistant): https://chat.openai.com/
Fathom (AI meeting transcription & summary): https://fathom.video/
AppSumo (SaaS deals & Sumo Day): https://appsumo.com/
Vanessa’s LinkedIn: https://www.linkedin.com/in/vanessayepes/
Mason’s LinkedIn: https://www.linkedin.com/in/masonjohnston935/

Like and Subscribe to the It Pays to Write Podcast on your favorite platforms:

Spotify

https://open.spotify.com/show/5tiiZAcG630B8xAqd2wvgi?si=3d5137ef8ead4cdf

YouTube

https://www.youtube.com/@itpays2write

Substack

https://itpaystowrite.substack.com/s/it-pays-to-write

Apple

https://podcasts.apple.com/us/podcast/it-pays-to-write/id1823979904

Start writing online today with my Free AI Writing Roadmap course:

https://aiwritingroadmap.com/**

Connect with Jack on LinkedIn:

https://www.linkedin.com/in/writeschrute/

ResourcesFollow and Subscribe to the It Pays to Write Podcast