Our guest today is the brilliant Matt Herman.

He’s a content-marketing pro at Aeroseal, an AI warlock, songwriter, and all-around creative.

Matt and Jack dig into practical AI use cases in content marketing, smarter ChatGPT workflows, turning generative AI into a pocket life coach, and keeping the human spark alive in writing and other creative processes.

Then they nerd out on AI: how to write with it (and how not to), how it can double as a pocket therapist, and how it’s reshaping the way we market, create, and solve problems.

They swap real-world stories, share stress-tests, dabble in a bit of doom-and-gloom theory, and break down what separates great AI prompts and projects from mediocre ones.

Free 5-Day AI Writing Email Course: https://aiwritingroadmap.carrd.co/

Matt on LinkedIn:  / mattwherman  

Jack on LinkedIn:  / writeschrute  

Key Takeaways & Topics

• AI tools can enhance creativity and writing efficiency.
• Context is critical when using AI for writing, marketing, and creative tasks.
• AI can support your therapy journey or act as a life coach.
• How to write with AI—the right way and the wrong way.
• Custom GPTs can be tailored to individual needs and preferences.
• AI technology is evolving at a crazy pace.
• The combination of human insight and AI drives personal growth.
• AI can help users navigate complex emotional situations.
• Art and creativity will always retain a human element.
• AI can provide immediate answers and solutions to problems.
• Why speaking to AI is better (and faster) than writing, and how to do it.
• The future of AI remains uncertain (does anyone actually know what the heck will happen)?