Jackie Aina Asamoah, content creator, entrepreneur, and co-founder of FORVR MOOD, joins us today to talk about what it looks like to pivot, evolve, and build something that feels deeply true to who you are becoming. After spending over a decade shaping the beauty industry and advocating for visibility and representation, Jackie reached a moment where she felt called into a new direction. What started as a feeling she couldn’t ignore eventually became FORVR MOOD, now one of the leading fragrance brands in the market. Jackie shares the reality of launching her company in the middle of the pandemic, trusting her vision when nothing was guaranteed, and watching a 45K-person waitlist form almost overnight. She talks about the courage it took to go from influencer to founder and the discipline required to build something with longevity.
Jackie also opens up about her childhood and the memories that shaped her love for fragrance. We talk about her advocacy in the beauty industry, why authenticity still matters in a rapidly changing creator landscape, and the mentorship, community, and faith that carried her through every obstacle.
Welcome to It Takes A Village with Delina Medhin, where inspiring founders & creatives share ‘who I built this with’. Have you ever asked yourself… “how can I be happier, healthier, peaceful, famous, powerful, or successful?” When you want change, your life will shift, you let go, and begin to trust other people. This new energy will attract new people & create momentum in your life that reveals your purpose. Awareness is life’s balancing tool and you are in the right place at the right time, always.
00:00 Welcome to 'It Takes a Village'
01:04 Meet Jackie Aina
06:26 Childhood and Family Dynamics
08:25 Pursuing a Career in Beauty
12:13 Navigating Success and Personal Growth
18:08 Faith and Overcoming Challenges
26:10 Family and Cultural Influences
30:31 Launching FORVR MOOD
33:49 The Candle Boom and Unexpected Success
35:55 Navigating Brand Identity and Personal Growth
39:13 The Rise of Fragrance Content
44:51 Balancing Content Creation and Advocacy
56:28 Challenges and Triumphs of Building a Brand
01:03:34 Jackie's Village
Learn more about Jackie Aina:
Jackie Aina is a trailblazing content creator, entrepreneur, and beauty industry advocate who has spent over 16 years reshaping the way women of color are seen, valued, and catered to in beauty. Known for her sharp wit, honest storytelling, and cultural influence, Jackie built one of the most trusted platforms in the digital beauty space, using her voice to push brands toward deeper inclusivity and accountability.
She is the founder and CEO of FORVR Mood, a lifestyle and fragrance brand rooted in luxury, softness, and self-care for Black women. Beyond entrepreneurship, Jackie is recognized as one of the most influential beauty creators of her generation, blending creativity, social commentary, and business strategy in a way that has set new standards across the industry.
She continues to evolve the creator-to-founder blueprint, showing what’s possible when Black women build, lead, and take up space unapologetically.
Connect with Jackie Aina:
Instagram https://www.instagram.com/jackieaina/?hl=en
TikTok https://www.tiktok.com/@jackieaina?lang=en
YouTube https://www.youtube.com/channel/UCzJIliq68IHSn-Kwgjeg2AQ
Instagram https://www.instagram.com/forvrmood/
TikTok https://www.tiktok.com/@forvrmood
Website https://forvrmood.com/
Connect with Delina:
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Threads http://threads.net/@delinamedhin
Website www.delinamedhin.com
Get the Build Your Village Video eBook here: https://stan.store/delinamedhin/p/build-your-village-ebook
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