S4 E83 - The Italian Way. What makes Italian design unique (lecture)

https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/10/79/3d/10793dec-d4ac-bb12-9687-b62a8542858c/mza_12425492040506785641.jpg/600x600bb.jpg

Italian Innovators

Luca Cottini

100 episodes

11 months ago

The Italian Innovators podcast tells the stories of great modern Italians in the fields of fashion, technology, business, music and design from the 19th century to the present. Episodes are 15-20 minutes each. They are published on the 1st of the month (presentation) and mid-month (interview). Check out the YouTube channel for video versions of episodes and the official webpage for a full outline of #innovators #interviews and #lessons.

Society & Culture

RSS

All content for Italian Innovators is the property of Luca Cottini and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Society & Culture

https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/dffe2939eedc31ad2950d26ae8cb226a.jpg

S4 E83 - The Italian Way. What makes Italian design unique (lecture)

Italian Innovators

47 minutes

3 years ago

S4 E83 - The Italian Way. What makes Italian design unique (lecture)

A presentation by Luca Cottini (PhD). Delivered on June 24, 2022 at the Superyacht Design Festival, organized in Milan by Boat International Media Company.

* Industria (industriousness) and cultura (cultivation): the 2 concomitant faces of value creation
* Italian #design is not "Made in Italy". What makes on object Italian? What does "Italian" add to it?
* The origin of Italy's distinction. From an incomplete industrialization to a unique industrial model
* The Italian vs the anglo-salon approach to #innovation
* Objects as #storytelling devices: from decoration to personification. The object as a living actor
* How can an #object (or a story) achieve eternal freshness? The parallel path to creativity of the writer and the #designer (the models of originality of Dante, Petrarch, Ariosto, Tasso, and Collodi)
* Design as a #philosophy of gesture: the empowerment of objects from use to lasting meaning
* The boat as a complex #architecture of meaning and a synthesis of functionality and storytelling
* Three assembling sites of Italian #yachting: the fabbrica, the court, and theatre
* Yachts as #opera houses, combining different "works" in a unique synthesis of industry & culture

Visit the official webpage at www.italianinnovators.com to find out more about the project and sign up for the newsletter of the show. Check out the video version of the episode on YouTube and subscribe to the Italian Innovators channel to receive notification of new episodes and lessons. Thanks for listening!