We're kicking off 2026 with an episode we recorded at the tail end of last year that's all about Santos Bravos! Following HYBE's big experiment with KATSEYE, HYBE Latin America focused its efforts in 2025 on debuting a Latino pop boy group using the K-pop industry model. Though the group is most definitely NOT K-pop sonically (more on that later), its creation via a music survival show, its trainee model and its obvious connection to HYBE mean it carries the DNA or building blocks of th...
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We're kicking off 2026 with an episode we recorded at the tail end of last year that's all about Santos Bravos! Following HYBE's big experiment with KATSEYE, HYBE Latin America focused its efforts in 2025 on debuting a Latino pop boy group using the K-pop industry model. Though the group is most definitely NOT K-pop sonically (more on that later), its creation via a music survival show, its trainee model and its obvious connection to HYBE mean it carries the DNA or building blocks of th...
Has K-pop Hit a Plateau? Is It Slowing Down? What's Next?
It's a K-pop Thing
1 hour 11 minutes
1 year ago
Has K-pop Hit a Plateau? Is It Slowing Down? What's Next?
Lately, the general consensus seems to be: K-pop is bigger than ever before —and that's to be celebrated— but it's also ... different. The music trends are changing and, depending on who you ask, it's not always for the better. Especially among multi-stans, there seems to be a newfound sense of overwhelm and fatigue due to the relentless amount of content churned out by K-pop.All of this has us thinking: Are we entering a new era of K-pop? Is K-pop's rapid growth stalling? Dare we ask: Has K-...
It's a K-pop Thing
We're kicking off 2026 with an episode we recorded at the tail end of last year that's all about Santos Bravos! Following HYBE's big experiment with KATSEYE, HYBE Latin America focused its efforts in 2025 on debuting a Latino pop boy group using the K-pop industry model. Though the group is most definitely NOT K-pop sonically (more on that later), its creation via a music survival show, its trainee model and its obvious connection to HYBE mean it carries the DNA or building blocks of th...