The show that helps you build relationships that build business. We’re bringing you a better understanding of what public relations is, and how it can drive your business in ways you never knew it could.
All content for IT’S A PR THING is the property of Stephanie McFarland APR and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The show that helps you build relationships that build business. We’re bringing you a better understanding of what public relations is, and how it can drive your business in ways you never knew it could.
So how much does it cost you when your logo flops? And is it the what or the how that brings on the flop? And did our reigning grand champion of logo flops – Cracker Barrel – miss a real opportunity to leverage a branding change?
Join me today as we learn what a logo flop can cost you in hard dollars and cents, the lessons from Cracker Barrel’s recent experience, and most importantly, an alternative approach that could have involved customers in the change – and let everyone own the new brand look together.
Let’s all dive into some PR learning love, and explore why this great Cracker Barrel controversy is a glaring demonstration of why we must seek first to understand, to know our stakeholders, and to strive to build that all-important relationship capital.
HOST BIO https://www.audible.com/author/Stephanie-McFarland/B00YNFH16E
IT’S A PR THING
The show that helps you build relationships that build business. We’re bringing you a better understanding of what public relations is, and how it can drive your business in ways you never knew it could.
