Mrs. Setton was born in the UK and, aside from a few years in what was then Czechoslovakia in the 1980s , grew up in Vancouver, British Columbia, Canada. After flirting with the idea of becoming a ballerina, she went into engineering and became one of the first in BC to be registered as an Environmental Engineer. She went back to school while working to complete her MBA, because it was something that had intimidated her. She married her husband David in 2006 and converted to Judaism. They started a family and while on maternity leave, Alison decided to complete an Ironman triathlon because, why not?Eleven years ago, Alison decided to go into personal finance with WFG, rather than go back to the corporate world. She brought her husband on board to join her in the past year and together they are growing a business. This has been her toughest and most rewarding challenge to date.