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It's Always Day One
It's Always Day One
356 episodes
1 week ago
My name is George Reid; a former Amazonian turned Amazon consultant.Each week you'll hear top consultants, brand owners, agencies, and Amazon employees share their answers to basic, yet fundamental questions you should be asking yourself about your Amazon business.
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Entrepreneurship
Business
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All content for It's Always Day One is the property of It's Always Day One and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
My name is George Reid; a former Amazonian turned Amazon consultant.Each week you'll hear top consultants, brand owners, agencies, and Amazon employees share their answers to basic, yet fundamental questions you should be asking yourself about your Amazon business.
Show more...
Entrepreneurship
Business
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Should you be making Amazon PPC manager hiring decisions?
It's Always Day One
3 minutes 58 seconds
2 months ago
Should you be making Amazon PPC manager hiring decisions?

We reject more candidates every week than most brands/agencies will reject in a year of hiring for this role.

It's safe to assume that if someone does just 2 things every day - 1) manage 8-figure ad accounts and 2) recruit senior Amazon PPC managers - then they'll be better at hiring for that role than most of the population.

They'll be better than you, the $250k/mo brand owner who's not truly been hands on in ads for 12 months.

They'll be better than the eCommerce recruitment firm who's recruiter has never seen Seller Central, let alone adjusted a bid. "We reviewed these CVs for you and they seem worth a chat - 25% invoice incoming."

They'll be better than your current hire who's been managing Amazon PPC for 3-years now (our team's been doing it 10-years).

They'll be better than your HR team who have absolutely no idea about AMC becoming freely available to all sellers.

They'll be better than me, George Reid, the Amazon agency owner of 8-years, who simply isn't qualified to make a decision on someone's Amazon ad expertise...because I haven't done it every day for a decade.

It's Always Day One
My name is George Reid; a former Amazonian turned Amazon consultant.Each week you'll hear top consultants, brand owners, agencies, and Amazon employees share their answers to basic, yet fundamental questions you should be asking yourself about your Amazon business.