Welcome back to the poddy!    Today's episode breaks down five business rules that I was reminded of during a recent whirlwind trip to Osaka, Japan. A bit random, but very relevant and I break down some examples a little closer to home to illustrate how...  We chat all things standing out in saturated markets, pricing yourself at a premium (and delivering on that), plus SO much more!   As always I'd love to hear your thoughts! Join the conversation over at @itsherbusiness_    ---   Welcome to the It's Her Business Podcast! I'm so excited to have you here - we'll be business besties from here on out. Join us each Monday for inspiring chats with trailblazing female founders - as well as some insightful solo eps - to empower you to dream bigger and make those dreams a reality. Her business is now your business. Alannah x --- A huge thank you to our podcast partners Bear Bones and Videopro for sponsoring this podcast. Use code ITSHERBUSINESS for 15% off your order Bear Bones Use the code VP30 to get $30 off your purchase at Videopro (ends 31.12.25)