Lisa and Simon discuss the importance of empowering employees to act as brand advocates. They explore various strategies for leveraging social media, encouraging content creation, and establishing brand guidelines to ensure employees feel comfortable promoting the brand. The discussion highlights the benefits of authenticity and engagement that come from employee advocacy, as well as the potential for cost efficiency in marketing efforts. The conversation concludes with a call to action for listeners to subscribe to their podcast.
Meet the hosts: https://itsmostlymarketing.com/meet-the-hosts
Ask the hosts: https://itsmostlymarketing.com/ask-the-hosts
marketing, advocacy, employee-generated content, EGC, brand, marketingtips, smallbusiness, smb