Lisa and Simon discuss the evolving landscape of marketing roles, particularly focusing on fractional marketing positions and the importance of generalists in small businesses. They explore how to identify business needs, the significance of trust in partnerships, and the role of AI in enhancing marketing efforts. The discussion emphasizes the need for curiosity and adaptability in marketing professionals, as well as the importance of evaluating potential partners based on their skills and relationship fit.

fractional marketing, generalist, business goals, marketing strategy, nonprofit fundraising, marketing roles, small business, marketing evaluation, trust in business, AI in marketing