Simon and Lisa discuss the importance of reevaluating marketing strategies, establishing clear goals, and aligning team efforts. They emphasize the need for tracking and measuring marketing effectiveness, evaluating tools and technologies, and optimizing processes to ensure ongoing success. The discussion highlights the significance of adapting to changes in the market and the necessity of having structured processes in place for effective marketing management.

#marketing, #reevaluation, #trategy, #tracking, #measurement, #tools, #technology, #optimization, #goals, #alignment