Lisa and Simon discuss their recent experiences and transition into a deeper conversation about the impact of AI on search engine optimization (SEO) and the emerging concept of generative engine optimization (GEO). They explore the differences between traditional SEO and GEO, emphasizing the need for businesses to adapt their content strategies to remain visible in an AI-driven landscape. Practical tips for business owners are shared, including the importance of structured content and FAQs, as well as the challenges of tracking AI-generated traffic. The conversation concludes with reflections on the evolving relationship between AI and marketing, encouraging listeners to embrace a more human approach in their content creation.