Lisa and Simon explore the art of running successful promotions without overwhelming your audience. They dive into why some brands thrive by embracing fabricated holidays like Prime Day and Make Your Will Month, while others risk losing customer interest through constant discounting.

Drawing from real-world examples—like gyms avoiding the January rush and airlines running frequent sales—they discuss how to strike the right balance between urgency and overexposure. You’ll hear insights on how to plan strategic promotions that build excitement without burning out your audience. Plus, Lisa and Simon share practical tips on segmenting customer groups, leveraging seasonal events, and creating campaigns that keep customers engaged year-round.

Tune in to learn how smart promotion strategies can make your business stand out—even when the market feels saturated.

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