In this conversation, Lisa and Simon explore the art and power of storytelling, particularly in the context of marketing. They discuss the importance of structure in storytelling, the emotional connections that stories can create, and how storytelling can be used both externally with customers and internally within organizations. They also provide practical tips for crafting compelling narratives and emphasize the role of data in storytelling. The conversation concludes with insights on how to effectively use storytelling to build trust and engage audiences.

storytelling, marketing, emotional connection, narrative structure, case studies, internal communication, AI in storytelling, customer testimonials, persuasive communication, effective marketing