Listen to New York Times bestselling author and 8-figure entrepreneur Rory Vaden redefine personal brand /branding as "the digitization of your reputation."  Moving beyond surface-level tactics, we explore how authentic personal branding isn't about social media strategies or visual design - it's about automating trust at scale and making a genuine impact through service to others. Rory challenges common misconceptions about personal branding, emphasizing that true success comes not from creating a perfect persona, but from revealing more of who you really are.  As AI continues to advance, he argues that authentic human connection becomes increasingly valuable in the digital space. If you're listening to this episode, you're going to want to really listen in because chances are you are a mission-driven entrepreneur and you are desiring to make a big difference and an impact on the world. And if you’re ready to change the way you think about your personal brand, why not apply for 1:1 private coaching with me? I would love to serve you on your journey to becoming your authentic self in all aspects of your life. EPISODE INSIGHTS: ✨00:00 Redefining personal brand /branding  ✨05:07 Why personal branding isn't about social media or logos  ✨10:17 The dangers of creating an inauthentic persona  ✨15:13 Finding uniqueness in service of others  ✨24:37 How to automate trust at scale  ✨37:28 The role of authenticity in the age of AI HIGHLIGHT QUOTES: Personal branding is simply the digitization of your reputation. Rory Vaden Find your uniqueness and exploit it in the service of others. That's not just a great business model and not just a great personal brand strategy, but that is the bullseye of the purpose of our life. Rory Vaden When it comes to identifying that unique thing that you are, that only you can do uniquely, is such a clear thing to say but in practice, a lot of people struggle with this because it takes a certain level of knowing yourself. It takes a certain level of having the courage. Celinne Da Costa People don't actually want perfection. What they want is authenticity. What they want is connection. Rory Vaden EXPLORE FURTHER:  ✨ Free Brand Call with Rory Vanden ✨ Book an alignment call with Celinne MEET RORY VADEN Rory Vaden is the New York Times bestselling author of Take the Stairs, an 8 Figure Entrepreneur, and the youngest person in history inducted into the professional speaking Hall of Fame. His expertise is in studying the psychology of influence – which he defines as the ability to move ourselves, and others, to take action. You can find his insights in the Wall Street Journal, Forbes, CNN, Entrepreneur, Inc, and on Good Morning America and Fox News national television. His TEDx talk has 5 million views and he has been hired to speak for organizations like Google, Keller Williams, the Million Dollar Round Table, Leadercast and the Global Leadership Summit. While his first 2 books are about influencing ourselves to take action, in recent years he’s done a lot of work around helping people build influential personal brands. In fact he’s been hired as a private coach by many of the world’s biggest personal development influencers. Such as: Lewis Howes, Ed Mylett, Amy Porterfield, Trent Shelton, Jasmine Star, Jim Kwik, Eric Thomas, John Maxwell and others. FIND MORE ABOUT RORY Instagram | Website MEET CELINNE DA COSTA Celinne Da Costa is a Master Coach and brand story expert who works with high-achieving, purpose-driven CEOs, experts. As well as executives to help them become confident, fully expressed leaders with transformational stories, an influential brand. Celinne has thousands of hours of practitioner training in various modalities, including NeuroLinguistic Programming, Facilitated Breath Repatterning. Moreover, hypnotherapy, shamanic energy healing, emotional intelligence co