In this special episode about How To Pivot Your Market Positioning, I invite you to be a fly on the wall during a private coaching session with my dear friend, Veronica Romney. Veronica is a leadership expert, international speaker, podcast host, and the creator and CEO of the Rainmaker Residency™ programs.  We explore the behind-the-scenes realities of brand evolution. Veronica shares insights on making bold moves in business while staying connected to your authentic self. She identifies those acute “bat signal” moments when potential clients are ready to take action and how to craft a brand message that resonates. My intention for this episode and having Veronica mentor me is to diminish the shame around these ‘taboo’ conversations in market positioning. This is a permission slip to start talking openly about these big transitions and asking for support during this time. Identity shifting is part of life, let your identity shift and allow your business to shape shift with it.  This episode is a call to action for any entrepreneur feeling the pull to evolve their business and expand beyond their niche in the market while staying true to their core purpose. I believe what truly matters is following your heart and following that soul's calling no matter where it takes you. p.s. When you’re ready, here are 2 ways you can radically grow your influence and impact market by positioning as a world-class, on-purpose leader: ✨ Drastically transform your life and business with my 1:1 private coaching. Our work together is a transformational journey combining the inner work (i.e. personal growth and identity shifts) with practical super actions to turn your visions into reality. Apply here. ✨Enjoy my free masterclass, How to Stand Out and Magnetize Your Dream Clients with your Irresistible Story. You have an extraordinary story to tell within you – even if you’ve been telling yourself that it’s too boring, too much, or people wouldn’t get it. The real question is, are you sharing your in a way that not only empowers you but also deeply connects with and moves your audience? Whether you're an entrepreneur or a leader influencing others. This masterclass will guide you to become a captivating storyteller who changes lives through your self-expression. Starting with your own. It's the secret to rising above the noise and being recognized as the go-to expert in your field. EPISODE INSIGHTS: ▪️ Transitioning from a niche to a broader focus ▪️ Understanding different client categories and their needs ▪️ Aligning business offerings with personal growth ▪️ Creating a clear brand message ▪️ Identifying "bat signal" moments for client action ▪️ Developing new intellectual property ▪️ Surveying clients for deeper understanding ▪️ Marketing is the ethical persuasion HIGHLIGHT QUOTES: Who you are and who you have been does not need to be abandoned for you to pursue something that's calling you more. Veronica Romney When we do the work, progress happens. Celinne Da Costa If you can't identify the acute bat signal moments in your marketing, then people will delay working with you. Veronica Romney It's more of this question of how do I shapeshift this thing so that it's holding me now and the evolution of me that's coming as opposed to keeping me stuck in, in my past self. Celinne Da Costa To me, marketing is the ethical persuasion of helping people achieve what they already want. Veronica Romney MEET VERONICA ROMNEY Veronica Romney is a leadership expert, international speaker, podcast host, and the proud creator and CEO of the Rainmaker Residency™ programs.  Within the Rainmaker Residency™ programs, she guides Visionary CEOs and ambitious Marketing Leaders to master their roles. As well as to nurture their teams, prioritize their well-being, and elevate their leadership.   Over the span of 15+ years, Veronica has traversed the e