Meet Bryan Franklin, one of my mentors and an executive coach with over 24 years of experience. Bryan has helped 11 companies grow from startups to over a billion dollars in sales, working with industry leaders like Reid Hoffman at LinkedIn. We dive into the often misunderstood world of online marketing, exploring the myths and realities of building a successful, integrity-driven business. Bryan shares his insights on popular marketing techniques, the true value of coaching. As well as how to create a business model that genuinely serves both you and your clients. This episode aims to challenge the narratives around online marketing and offer a fresh perspective on building a sustainable, fulfilling business. Our conversation serves as a wake-up call for entrepreneurs who want to build a business based on genuine value, rather than unconsciously succumbing to manipulative marketing tactics. p.s. When you’re ready, here is a way you can radically grow your influence and impact as a world-class, on-purpose leader: ✨ Drastically transform your life and business with my 1:1 private coaching. Our work together is a transformational journey combining the inner work (i.e. personal growth and identity shifts) with practical super actions to turn your visions into reality. Apply here. ✨ Join me for Story Clarity Intensive a deep-dive session designed to help you navigate your identity shift. To clear subconscious blocks so you can unlock the true power of your story, and create actionable steps to embody your next-level self. Book here. EPISODE INSIGHTS: The reality of online courses and their profitability Why focusing on being a great coach is more important than marketing The origins of popular marketing techniques and why they might not serve you How to build a business based on genuine value and word-of-mouth referrals The myth of scalability in service-based businesses The importance of providing real results for your clients How to use marketing ethically to promote valuable products and services HIGHLIGHT QUOTES: If you keep honing your ability as a coach to make a difference, you can get a pretty good exchange rate for that time for money. Bryan Franklin Marketing can still be a force for good and it’s still a skillset that can be used. It's just how we use it matters, it’s important. Celinne Da Costa If you wake up in the morning and you think, 'How do I help this particular customer even more?'... that business is going to grow. Bryan Franklin MEET BRYAN FRANKLIN Bryan Franklin has helped 11 companies go from start-up to over the $1 Billion mark and coached executives from Fortune 1000 companies like Apple and Google with over 20 years of experience. His expertise spans leadership development, strategic innovation, and organizational growth. He co-founded Quadratic Leadership, where he leads transformational seminars and executive coaching programs. He has led groundbreaking seminars for renowned organizations such as Lifespring, The Seven Habits of Highly Effective People, Best Year Yet, and WholeScale. For over a decade, he has been one of the world’s most successful executive coaches. As a seasoned entrepreneur, he has started, acquired, and sold more than a dozen thriving businesses. Bryan Franklin's legacy is marked by his unparalleled impact on the business world.As well as driving innovation and growth with a passion for empowering leaders to achieve extraordinary success. FIND MORE ABOUT  BRYAN FRANKLIN Website | LinkedIn | Twitter | Facebook  MEET CELINNE DA COSTA Celinne Da Costa is an author, speaker, and Master Coach specializing in rewiring the subconscious mind for aligned success. She partners with high-achieving, purpose-driven experts, CEOs, and executives to transform them into confident, fully expressed leaders with compelling stories, influential brands, and a loyal following. Celinne’s multidimensional expert