In this episode, Vinita and Sam speak with Rich Brophy, Head of Design at Blue Egg, a Behavioral Design Consultancy. As a former stand-up comedian, Rich shares his perspectives on the connection between comedy and design facilitation, as well as the significance of design principles and personal branding.

We cover the following themes:

• How Rich's experience in comedy and advertising has given him an unfair advantage in the design field.
• The importance of storytelling, empathy, and improvisation in design facilitation.
• How design principles guarantee a more predictable path to quality work.
• The significance of design research in shaping design decisions.

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