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James Cameron has made several notable moves recently regarding his Avatar franchise and broader industry perspectives. According to Slash Film, Cameron faced an interesting writing challenge while developing Avatar: The Way of Water, struggling with how to compress 16 years of exposition into the film's opening act[1]. He discovered an article in Written By magazine titled "10 Great Tips for Exposition as Seen in The Terminator"—only to realize the article featured his own work from The Terminator as the prime example of effective exposition writing[1].

On the franchise front, Cameron has been vocal about contingency planning for the Avatar series. According to multiple sources including IMDb and The Independent, Cameron stated he would hold a press conference to explain the fate of Avatar 4 and Avatar 5 if Avatar: Fire and Ash underperforms financially[2][6]. Fire and Ash, which opened December 19, 2025, has already crossed significant box office milestones, reaching $500 million by Christmas and climbing toward $760 million globally as of late December[5][6].

Beyond Avatar, Cameron has become notably engaged with artificial intelligence discussions. Speaking on the "Just Foolin' About with Michael Biehn" podcast, Fox News reports that Cameron argued the fundamental challenge with AI guardrails is that humans cannot agree on universal moral frameworks[3]. His position on AI has evolved considerably—once a vocal critic warning about AI weaponization in 2023, Cameron joined Stability AI's board of directors last year and now advocates for integrating AI into visual effects workflows to reduce production costs while maintaining artistic quality[3].

These recent developments reveal Cameron balancing franchise management decisions with broader industry evolution, particularly regarding emerging technologies that could reshape how filmmakers approach large-scale productions.

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