James Charles Biography Flash a weekly Biography.

James Charles has once again become one of the most talked-about figures in the beauty world, demonstrating a career resilience that few social media personalities ever achieve. In the past few days, the buzz is all about his multimillion-dollar makeup brand, Painted, which industry site Finance Monthly describes as the cornerstone of Charles’s transformation from a so-called “canceled” influencer into a true CEO. Painted, launched in 2023, is positioned as a direct response to those earlier controversies—where Charles now owns every aspect of the creative and business process, unlike his previous licensing deal with Morphe. The brand’s hero product, the Create Paints, appeals to young, artistic fans craving bold color and versatility. Its high-profile moment came when Beyoncé reportedly wore Painted eye paints on her Renaissance World Tour, a rare endorsement that fueled Painted’s viral appeal and led to a surge in online orders.

Beyond the business headlines, James remains a juggernaut on social platforms, with more than 24 million YouTube subscribers and 38 million TikTok followers. According to a BrandVM report, he is now among the richest TikTok creators, his net worth climbing to an estimated $22 million in 2025, with monthly YouTube earnings approaching $264,000. Sponsored Instagram posts and business deals outside of Painted generate lucrative revenue streams, and his $7 million Los Angeles mansion often features in influencer conversations. Forbes and multiple financial analysts describe his current strategy as a textbook example of creator-driven brand rebirth.

However, controversy is never far away. In just the last week, Out Magazine detailed how Charles was dragged into the social media drama surrounding Kayla Malec and Evan Johnson, two other creators embroiled in a viral domestic assault case. Charles issued a public TikTok denying support for Johnson and distanced himself from the controversy, emphasizing he supports justice for Malec and has started legal action against another influencer, Sellers, for defamation tied to the case. This self-defensive stance marks a shift in Charles’s PR playbook, opting to set the record straight directly with his audience.

Meanwhile, commentary channels on YouTube continue to debate his accountability and influence, with some calling out the seemingly endless cycle of scandal and redemption. Despite the ongoing criticism and reminders of his controversial past—which included allegations in 2021, for which James publicly apologized—there has been no new headline-grabbing scandal in the past 24 hours. Instead, the dominant narrative is about his business focus and ability to convert even negative attention into brand loyalty.

His social feeds this week remain filled with product demos, behind-the-scenes footage from Painted campaign shoots, and lighthearted self-referential nods to his journey from “canceled” to comeback king, a tactic industry commentators at Tribu say is perfectly tuned for Gen Z’s preference for authenticity and self-parody.

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