James Charles Biography Flash a weekly Biography.

In the last several days James Charles has been everywhere in beauty news and social media, as his journey from scandal-plagued influencer to beauty CEO takes another dramatic turn. According to Finance Monthly, James is firmly back in the spotlight with the ongoing rapid growth of his makeup brand Painted, which he launched in 2023 after previous partnerships like Morphe soured and triggered a surprising pivot in his career. Painted’s industry impact is profound, with sales fueled largely by his loyal online following—24 million on YouTube, over 21 million on Instagram, and 38 million on TikTok. Painted’s vegan and cruelty-free products have become a staple among young makeup artists, even landing celebrity endorsements, including reports that Beyoncé’s team used his eye paints on the Renaissance World Tour. Unlike his Morphe days, James now fully controls Painted’s brand and profits, and with his business thriving, his estimated net worth is now over 22 million dollars, up nearly 10 million since 2019.

But controversy hounds James just as closely as fame. Social chatter intensified again in the past 24 hours, with YouTuber Caitlin Costello’s scathing viral video criticizing not just James’s business but also his repeat cycle of scandal, apologies, and comebacks. She pointed to fresh online outrage around his latest Painted palette launch and accused him of responding poorly to TikTok’s muting of one of his advertisements, calling his reaction unprofessional. In that same rant, Caitlin revisited the history of serious allegations James faced, including inappropriate texting with underage boys in 2021—a scandal James publicly admitted before taking a social media hiatus. Discussions about this resurfaced after a recent YouTube docuseries wrongly speculated about James’s involvement in other creators’ personal controversies; in response, he denied any romantic relationship with those involved and threatened lawsuits against people spreading false claims, as detailed in coverage by Shark Attack and NBC News.

Adding to the rumor mill, Xhibition clarified just yesterday that recent speculation about leaked private content involving James Charles is entirely unfounded, with representatives emphatically denying any such breach occurred. Meanwhile, smart business reporting continues to note that despite ongoing cycles of cancellation calls, his monthly YouTube ad income alone remains massive, and Painted’s direct-to-consumer model keeps him insulated from platform demonetizations.

With all this swirling—major business moves, social blowback, controversy rebuttals, and public denials—James Charles proves once again that whether you love him or loathe him, he is impossible to ignore. Thanks for listening to this episode of James Charles - Biography Flash, and don’t forget to subscribe so you never miss an update on James Charles. If you want more great biographies, just search the term Biography Flash wherever you get your podcasts.

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