La Ferle, C., Muralidharan, S., & Roth-Cohen, O. (2025). Using Cultural Intelligence (CQ) to Explain Differences Between Gen-Y and Baby Boomer Preferences for Models with Disabilities in Advertising. Journal of Current Issues & Research in Advertising, 46(3), 396–410. https://doi.org/10.1080/10641734.2025.2529003
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La Ferle, C., Muralidharan, S., & Roth-Cohen, O. (2025). Using Cultural Intelligence (CQ) to Explain Differences Between Gen-Y and Baby Boomer Preferences for Models with Disabilities in Advertising. Journal of Current Issues & Research in Advertising, 46(3), 396–410. https://doi.org/10.1080/10641734.2025.2529003
46.1-4: Woke or Broke? Why Social-Issue Ads Trigger Toxic Talk
JCIRA: Curious and Interesting
2 minutes
7 months ago
46.1-4: Woke or Broke? Why Social-Issue Ads Trigger Toxic Talk
Feng, Y., & Kim, H. J. (2024). Why Do People Generate Toxic Speech Toward Woke Advertising? The Role of Persuasion Knowledge and Cognitive Dissonance. Journal of Current Issues & Research in Advertising, 46(1), 69–89. https://doi.org/10.1080/10641734.2024.2328576
JCIRA: Curious and Interesting
La Ferle, C., Muralidharan, S., & Roth-Cohen, O. (2025). Using Cultural Intelligence (CQ) to Explain Differences Between Gen-Y and Baby Boomer Preferences for Models with Disabilities in Advertising. Journal of Current Issues & Research in Advertising, 46(3), 396–410. https://doi.org/10.1080/10641734.2025.2529003
