Emma Chamberlain reinvented what it means to be a digital creator in the modern world, crossing over niches from YouTube vlogger and content creator to met gala host to coffee entrepreneur behind Chamberlain Coffee. This is the Emma Chamberlain story about how a relatable teen with a camera grew from creating silly videos to a household name. I’ll share why every creative should take notes, such as the genius moves behind her editing style, her unapologetically relatable vlogging approach, an...
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Emma Chamberlain reinvented what it means to be a digital creator in the modern world, crossing over niches from YouTube vlogger and content creator to met gala host to coffee entrepreneur behind Chamberlain Coffee. This is the Emma Chamberlain story about how a relatable teen with a camera grew from creating silly videos to a household name. I’ll share why every creative should take notes, such as the genius moves behind her editing style, her unapologetically relatable vlogging approach, an...
Secrets of Stan Culture: How Pop Stars Create Mega-Fans that Stay Loyal AF
Jeans with a Blazer
34 minutes
2 months ago
Secrets of Stan Culture: How Pop Stars Create Mega-Fans that Stay Loyal AF
Before we knew what stan culture was, we knew what it felt like to be changed by a song—and that kind of parasocial connection that shapes who we follow, what we buy, and who we become. Mega-fandom isn’t an accident, it’s carefully created, and it's something that can be replicated. Let’s talk about how stan culture is engineered to build brand loyalty through some of the biggest artists in the entertainment industry by forging deep parasocial relationships, and creating communities that sho...
Jeans with a Blazer
Emma Chamberlain reinvented what it means to be a digital creator in the modern world, crossing over niches from YouTube vlogger and content creator to met gala host to coffee entrepreneur behind Chamberlain Coffee. This is the Emma Chamberlain story about how a relatable teen with a camera grew from creating silly videos to a household name. I’ll share why every creative should take notes, such as the genius moves behind her editing style, her unapologetically relatable vlogging approach, an...
