Emma Chamberlain reinvented what it means to be a digital creator in the modern world, crossing over niches from YouTube vlogger and content creator to met gala host to coffee entrepreneur behind Chamberlain Coffee. This is the Emma Chamberlain story about how a relatable teen with a camera grew from creating silly videos to a household name. I’ll share why every creative should take notes, such as the genius moves behind her editing style, her unapologetically relatable vlogging approach, an...
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Emma Chamberlain reinvented what it means to be a digital creator in the modern world, crossing over niches from YouTube vlogger and content creator to met gala host to coffee entrepreneur behind Chamberlain Coffee. This is the Emma Chamberlain story about how a relatable teen with a camera grew from creating silly videos to a household name. I’ll share why every creative should take notes, such as the genius moves behind her editing style, her unapologetically relatable vlogging approach, an...
The American Eagle x Sydney Sweeney Ad That Broke the Internet
Jeans with a Blazer
19 minutes
3 months ago
The American Eagle x Sydney Sweeney Ad That Broke the Internet
Let’s break down the Sydney Sweeney x American Eagle denim campaign and explore how a simple pun—“great jeans” —or “great genes” sparked controversy, ignited cultural debates, and spun out between clever and careless branding. You’ll learn: How Sydney Sweeney leveraged her image (yes, including bathwater sales) to build a powerful brandWhy American Eagle’s biggest ad campaign may have accidentally touched on themes of race, beauty standards, and body politicsWhat this moment teaches us about ...
Jeans with a Blazer
Emma Chamberlain reinvented what it means to be a digital creator in the modern world, crossing over niches from YouTube vlogger and content creator to met gala host to coffee entrepreneur behind Chamberlain Coffee. This is the Emma Chamberlain story about how a relatable teen with a camera grew from creating silly videos to a household name. I’ll share why every creative should take notes, such as the genius moves behind her editing style, her unapologetically relatable vlogging approach, an...
