Jelly Roll - Jason Bradley DeFord BioSnap a weekly updated Biography.
Jelly Roll, born Jason Bradley DeFord, has been everywhere over the past several days—both for headline-making philanthropy and high-wattage public appearances. According to American Songwriter and repeated across outlets like Parade and AOL, he just released a video on his revived YouTube vlog detailing an ambitious and heartfelt plan: using part of his new 1000-acre Tennessee farm to build a 100-acre rehabilitation campus for people struggling with addiction and mental health issues. He aims to offer a traditional 28-day, 12-step style program plus intensive therapy and mental health support, all free of charge. Jelly Roll’s own past battles with substance abuse have been central to his musical journey, and this new venture, inspired by his personal story and faith, is already being lauded as potentially transformative for Tennessee and beyond. Social media is overflowing with tributes from fans calling Jelly Roll “an inspiration” and “the voice for the broken,” as well as some skepticism about the eventual timeline—but the plan’s biographical significance is hard to overstate. If it comes to fruition, this could cement his legacy as not just an artist, but a major force for social change.
On the public appearance front, Jelly Roll made headlines on October 16th with ESPN’s College GameDay naming him their celebrity guest picker, marking his first ever foray onto the iconic pregame show ahead of the huge Georgia versus Ole Miss SEC showdown. As On3, the Leaf Chronicle, and Saturday Down South explained, he’ll be joining a storied legacy of country icons on the show’s desk this weekend—a move befitting his new mainstream country stardom and one that promises a cross-section of sports and pop culture buzz. ESPN had also previously tapped him to create the music anthem for the 2024 college football season, highlighting just how big his star has become in the mainstream.
Jelly Roll’s recent business activities include his continued management by John Meneilly and representation by Creative Artists Agency, while his net worth for 2025 is estimated at around $16 million according to Contact Any Celebrity. His marriage to Bunnie XO and their purchase of a massive Tennessee property continue to make social media waves as well.
Finally, a viral social media post falsely claimed he’d perform at Turning Point USA’s All-American Halftime Show with Brandon Lake. Primetimer and other sources confirm this report is fake—neither artist has announced any such appearance, and the so-called host, Erika Kirk, is not confirmed either. This rapid fact-check highlights how quickly unverified news can catch fire when Jelly Roll is involved. All told, the biggest headlines in Jelly Roll’s world this week are his philanthropic campus, GameDay guest spot, and the ongoing love and scrutiny from his massive, growing fanbase.
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