Audra Esper is a founding partner at Esper Innovative Solutions.  Simply put, Audra helps businesses creatively communicate.  Audra and I met working on cruise ships, a job that we both jumped into right out of University.  As you will see from this episode, Audra is the definition of positive energy, and in our time working together I got to witness first hand her ability to have a positive impact on everyone that she came into contact with.  Fast forward over a decade later and Audra has combined her knowledge of the Cruise Ship industry, her love of soccer, and her passion of visual storytelling into an entrepreneurial endeavour that was truly born out of her desire to help people.  For aspiring entrepreneurs Audra shares her philosophy of doing something for the right reasons, and the ability to find the solution to a void for companies or customers is the foundation of an entrepreneurial mindset.