The source provides an extensive guide by Jim Thomas, a fitness business expert, offering a "fitness checkup" for gym owners to evaluate their business health. Thomas outlines six crucial key performance indicators (KPIs) that dictate whether a gym is thriving or needs a turnaround, asserting that a business's health is measured by financial and operational metrics, not physical ones. The essential benchmarks include keeping rent at or below 15% of total revenue and payroll at or below 40% of revenue, while ensuring recurring dues cover at least 80% of operating expenses. Furthermore, the guide stresses the importance of monitoring member acquisition cost versus revenue per member, managing cash flow and retention rates (ideally 85%+), and utilizing AI and automation to improve efficiency and reduce labor costs.

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