Why Every Gym Needs a “Business Fitness Assessment”
One of the most common questions I get from gym owners is:
“Can you evaluate my business? Can you tell me how I’m really doing?”
It’s a powerful question—and one that every fitness entrepreneur should be asking regularly.
Just as your members need periodic assessments to track body fat, endurance, strength, or mobility, your gym needs regular business checkups to measure its operational health and long-term viability.
A gym that doesn’t evaluate its numbers, systems, and performance indicators is no different from a client training without progress tracking: they may be working hard, but they’re not working intelligently.
This white paper outlines the vital signs I use to determine whether a gym is thriving, stagnating, or at risk.
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