As a gym business expert, one of the most common questions I hear is:

“Can you evaluate my business? Can you tell me how I’m doing?”

It’s a fair—and essential—question. Just as your members need regular fitness assessments to track their progress, your gym business requires periodic checkups to measure its performance, efficiency, and long-term health.

A gym’s “vital signs” aren’t measured by heart rate or body fat percentage but by financial ratios, operational consistency, and member engagement. These metrics determine whether your business is thriving, surviving, or in need of a turnaround.

Below, we’ll explore the key performance indicators (KPIs) every gym owner should monitor—and how to fix the problem areas before they become life-threatening.

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