In JohnChat EP35,this podcast episode features an interview with the founder of "Judian Coffee," who, despite a background in sports, transitioned into the coffee industry. The discussion explores the entrepreneurial journey, from the initial idea and the development of the brand's philosophy—emphasizing human connection—to the challenges faced in establishing a business, such as administrative tasks and tax issues. The founder and his partner, a certified coffee expert, discuss their diverse range of coffee products, including various blends and processing methods like sun-dried and washed, and how these different characteristics appeal to varied preferences. They also share their marketing strategy, which focuses on online sales and promotional events at sports competitions, while emphasizing the importance of quality content over excessive packaging and advocating for supporting local producers. -- Hosting provided by SoundOn