It feels like anyone who has a social media account is creating content and engaging the mass every single moment of the day. While some do it for fun, others work it like a full-time job. Where do artists, celebrities and key opinion leaders stand in this new digital world? Are they struggling to stay relevant? Must they turn to content creation to engage and garner new audiences? Is content creation a stressful task for veterans in the creative industry? How do we cope with this sudden need to produce content consistently and regularly?

This episode is hosted by Gina Yap Lai Yoong and Juwita Suwito. It was recorded at Studio 21:05 and was brought to you by Joy Luck Penang.