How do you really know if you’re cut out for entrepreneurship—and what’s the smartest way to take big risks without losing it all?

In this powerful episode of Journey To Legacy, Michael Seitz, CEO and Chairman of EarthWise Pet, reveals how he grew a family pet business into a $150M national franchise—by making bold bets, embracing failure, and always learning from what didn’t work.

From his earliest days hustling as a kid to orchestrating nine multi-million dollar acquisitions (including entire franchise systems!), Michael shares candid stories of risk, resilience, and reinvention. He opens up about the myth of being a “born entrepreneur,” why your risk tolerance matters more than your resume, and how the worst-case scenario is often just going back to where you started—only now, you’re wiser and stronger.

🔍 What You’ll Learn:

• How to calculate your personal risk tolerance before leaping into entrepreneurship
• Why embracing failure early can be your biggest advantage
• Practical mindsets to bounce back when things don’t go as planned
• Real-world strategies for building a business that’s both profitable and purpose-driven
• How strong communication sets leaders apart

💡 Key Insights:

• Entrepreneurship can be learned—but only if you’re willing to fail forward
• The “worst thing” isn’t as scary as you think—and might just set you up for your next win
• Leaving a legacy is about impact, not just income

Whether you’re thinking about your first leap or scaling your next venture, this episode delivers the actionable, real-world wisdom you need to master risk and build your own legacy.

Connect with Michael Seitz:EarthWise Pet: earthwisepet.comLinkedIn: https://www.linkedin.com/in/michaelseitzceo/

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