On the podcast today we have Jennifer Schumacher. Jennifer shares her journey from freelance web developer to agency leader, focusing on the mistakes agencies often make, like unbillable support hours, poor design handoffs, and scope creep, and how to learn from them. She emphasises the importance of process improvement, mental health, honest reflection, and open conversations within the WordPress community to avoid repeated mistakes, find balance, and create healthier agency cultures. Jennifer also highlights the value of sharing experiences and continuously adapting, rather than seeking perfection. If you’ve found yourself frustrated with agency workflows, or are hoping to build a healthier business in the WordPress ecosystem, this episode is for you.