Why Your Marketing Isn’t Working Anymore – And What To Do About It! In this episode of the Just Great People podcast, Barry Eustance sits down with Tracy Borreson to unpack one of the biggest issues facing leaders, marketers and founders today: modern marketing has become so complex that it’s stopped working. Tracy argues that businesses are drowning in tools, automations and data, yet starving for the one element that has always driven sales and brand loyalty: real human connection....
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Why Your Marketing Isn’t Working Anymore – And What To Do About It! In this episode of the Just Great People podcast, Barry Eustance sits down with Tracy Borreson to unpack one of the biggest issues facing leaders, marketers and founders today: modern marketing has become so complex that it’s stopped working. Tracy argues that businesses are drowning in tools, automations and data, yet starving for the one element that has always driven sales and brand loyalty: real human connection....
Why AI Implementations Fail – and How PEOPLE Can Fix It | Barry Eustance & Mark Blackwell
Just Great People
38 minutes
2 months ago
Why AI Implementations Fail – and How PEOPLE Can Fix It | Barry Eustance & Mark Blackwell
Why AI Implementations Fail – and How PEOPLE Can Fix It | Barry Eustance & Mark Blackwell Barry Eustance, Founder of The Sixsess Consultancy, joins Mark Blackwell, Partner at Arkaro Consulting (Geneva), to explore one of the most revealing findings in the current AI landscape – why up to 95% of AI implementations fail. Drawing on evidence from Gartner, Kotter International, Hilary Scarlett’s neuroscience-based framework and Julie Hodges' People-centric Organizational Change, Barry and M...
Just Great People
Why Your Marketing Isn’t Working Anymore – And What To Do About It! In this episode of the Just Great People podcast, Barry Eustance sits down with Tracy Borreson to unpack one of the biggest issues facing leaders, marketers and founders today: modern marketing has become so complex that it’s stopped working. Tracy argues that businesses are drowning in tools, automations and data, yet starving for the one element that has always driven sales and brand loyalty: real human connection....
