In today’s episode of Just Make It Pretty, I’m joined by Jordan Brown, Director of Sales & Marketing at Graham Hart Home Builder—and the recent McSAM Award winner for Sales Manager/Director of the Year.
We’re talking about what it really looks like to lead sales and marketing with intention—especially in a slow market. From choosing vendors who truly fit your team culture to protecting internal teams from reactionary cuts, Jordan shares a grounded, real-world perspective on what smart leadership looks like right now.
It’s a conversation about clarity, culture, and making decisions that support long-term growth—not just short-term comfort.
🧠 In this episode, we cover:
How to evaluate vendors as true strategic partners
What to look for before saying yes to a pitch or platform
The tension between marketing and sales when the market slows down
How to respond (not react) when leadership wants to pull budget
Staying grounded when things get chaotic at the top
The mindset shift required to lead both teams through uncertainty
👤 Connect with Jordan Brown:
📍 LinkedIn🏠 Learn more about Graham Hart: https://grahamhart.com