Episode 22: Why Homebuilding Needs to Rethink Technology with Melissa Cervin

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Just Make It Pretty

Sarah Haynes

31 episodes

6 days ago

The slightly unhinged marketing podcast for homebuilders and beyond! It’s bold. It’s unfiltered. And if you’re in marketing, sales, or leadership in the homebuilding industry (or beyond), this podcast will shake things up in the best way. 💡 This podcast is for the ones who know that marketing is more than “just making it pretty.” It’s for the strategic thinkers, the problem-solvers, the ones who are tired of surface-level conversations and are ready for real talk about what actually works.

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Business

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Marketing

Business

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Episode 22: Why Homebuilding Needs to Rethink Technology with Melissa Cervin

Just Make It Pretty

41 minutes 13 seconds

2 months ago

Episode 22: Why Homebuilding Needs to Rethink Technology with Melissa Cervin

Is homebuilding too comfortable for its own good?

In this episode, we sit down with Melissa Cervin, VP ofMarketing at Lombardo Companies for a bold conversation about the technology comfort zone that’s holding our industry back.

We talk candidly about the fears and habits that keepbuilders from adopting better tools, the cultural mindsets that slow innovation, and how to start making small, strategic shifts toward smarter, data-driven decisions.

Whether you’re leading a team or navigating change from the inside, this episode is packed with insights to help you modernize without overwhelm.

We cover:
✔️Why “this is how we’ve always done it” is costing you sales
✔️The hidden impact of tech resistance on customer experience
✔️What builders can learn from other industries
✔️How to evaluate and implement new tools with confidence
✔️Real stories from Melissa’s career that will challenge your mindset

🎧 Tune in to learn howsmall changes can lead to big momentum, and why now is the time to rethink what’s possible.

🛠 Resources Mentioned:
• Connect with Melissa Cervin on LinkedIn → https://www.linkedin.com/in/melissa-cervin-494429107/
• Learn more about Lombardo Companies → https://lombardohomes.com/
• Get free homebuilding marketing insights → https://shareddrive.com/