Sales and marketing are supposed to work together, but toooften, they feel like two separate worlds. In this episode, Sarah Haynes and Shari Morton (Founder & CGO at Shared Drive) break down why these departments struggle to align, and, more importantly, how to fix it.

From CRM mismanagement to untracked marketing wins, we uncover the disconnect and offer practical solutions to get sales and marketing teams on the same page.

In This Episode:
✅ Why sales & marketing often feel disconnected
✅ How CRM mismanagement hurts both teams
✅ The critical role OSCs play in alignment
✅ Fixing communication gaps for better collaboration
✅Actionable steps to ensure shared success

Key Takeaways:
🚀Sales and marketing have the same goal—business growth—but they need better alignment.
🚀 The OSC is the missing link that bridges the two departments.
🚀 CRM tracking and proper attribution are critical for proving marketing success.
🚀 Open communication and celebrating shared wins lead to more effective collaboration.

Connect with Sarah & Shari

Sarah: https://www.linkedin.com/in/sarahahaynes/

Shari: https://www.linkedin.com/in/sharimorton/

Shared Drive: https://shareddrive.com/