Today’s buyers don’t want to fill out forms, they want conversations. And for builders, that shift changes everything about how we connect, qualify, and convert leads.
In this episode of Just Make It Pretty, I sit down with James Matte, Founding Partner & CEO of BuilderChat, to talk about how AI-driven chat is transforming the buyer experience. James shares how conversational tools are becoming like a 24/7 OSC, why chat data is a goldmine for sales + marketing alignment, and where the human touch is still essential in a digital-first world.
Whether you’re a builder, marketer, or sales leader, this episode will change the way you think about your buyer journey.
Why today’s buyers expect conversations, not static forms
How chat can act as a 24/7 extension of your sales team
Ways to turn conversations into data-driven insights for marketing + sales
Where AI helps—and where human connection is still critical
Practical steps builders can take to start improving their buyer experience now
James Matte is the Founding Partner & CEO of BuilderChat, a platform designed to help builders engage buyers through AI-powered chat. With a background in sales, leadership, and technology, James is passionate about creating tools that improve the way builders connect with their customers.
Connect With James: https://www.linkedin.com/in/james-matte-29884a19b/
Builder Chat: https://builderchat.us/