Do builders really care about their buyers?
In this episode, Sarah Haynes sits down with Brett Steele, VP of Homebuilder Partnerships at Foundations, to ask the hard questions about how builders treat their buyers—and what it takes to turn transactional experiences into lifelong relationships.
Together, they explore why so many buyers feel disconnected from their builder, how internal silos create broken communication, and what the best builders are doing differently to build trust that lasts long after closing day.
In this conversation, you’ll learn:
✨ Why buyers often feel unseen (and what that costs builders)
✨ The biggest gaps in today’s buyer journey—and how to fix them
✨ How digital tools can transform communication and transparency
✨ What it looks like when builders move from transaction to partnership
✨ How to create loyal homeowners who become brand advocates
This episode is a must-listen for anyone in sales, marketing, or leadership who’s ready to rethink what it truly means to “care” about your buyers—and why empathy might just be your best business strategy.
Connect with Brette Steele:
📧 brett@buildwithfoundation.com
🔗 LinkedIn
🌐 buildwithfoundation.com