In this episode of Just Make It Pretty, Sarah Haynessits down with Sara Williams, Founder of Aras & Co, to talkabout the rise of fractional leadership, the role of AI in modern business, and what it really means to evolve with the industry instead of being left behind by it.
Sara shares her insights on why fractional roles are morethan a staffing trend, they’re a culture shift. Together, they explore how builders, marketers, and business leaders can combine high-level strategy with emerging technology to stay agile, relevant, and human in a rapidly changingmarket.
In this episode:
✨Why fractional leadership is reshaping how builders and brands operate
✨How to layer AI into your daily work without losing the human touch
✨What builders need to know about AI search, schema, and content visibility
✨The extremes of tech adoption — from ignoringit to going all in
✨How to lead with adaptability and curiosity in times of change
This episode isn’t just about leadership or technology, it’sabout the mindset shift every modern professional needs to navigate what’s next.
Connect with Sara:
LinkedIn: https://www.linkedin.com/in/sara-williams-sells/
Website: https://arasandco.com/