In this episode of the Kanawha Valley Hustlers podcast, I explain the difference between outcome goals and process goals and why that shift matters. Outcome goals—like hitting a revenue target or gaining followers—are outside our control and can lead to burnout when we don’t meet them. But process goals—like posting two videos a week or making five prospect calls a day—are within our control and help us build daily wins. I talk about how tying your identity to outcomes can damage your mindset, but focusing on consistent actions keeps you grounded and moving forward. I recommend books like Atomic Habits, The Compound Effect, and How to Fail at Almost Everything and Still Win Big to go deeper. My advice is to pick a process goal this week, track it, and celebrate it every day. That’s how you protect your mental health, stay consistent, and build a business that lasts.