In this episode of Kasa Connect, we sit down with Amos Eretusi, founder of The Kusp, a UK-based social enterprise dedicated to improving access for underrepresented talent across the creative industries — including film, TV, fashion, media, and beyond.
Amos shares his powerful journey from studying civil engineering to becoming a driving force for change in the creative sector. He opens up about the barriers minority creatives face, the importance of authentic networks, and his personal experiences navigating corporate spaces where representation was lacking.
We explore his mission to build real opportunities — not just token gestures — through The Kusp’s community, events, and his newly launched platform The Kusp Hub, designed to transform creative hiring through education, fair recruitment, and accessible training.
This episode dives deep into themes of purpose, resilience, identity, and the value of impact over material success. Whether you’re a creative, an industry professional, or someone passionate about empowerment and representation, this conversation will inspire you to think differently about the future of the creative world.
(00:00) Authentic networking & helping others
(00:35) Introducing Amos Eretusi
(00:57) Nigerian roots & upbringing
(02:07) The Kusp’s mission
(02:54) From engineering to creative empowerment
(03:53) Industry barriers & challenges
(04:45) The Kusp’s unique approach
(05:42) Introversion in creative spaces
(05:55) Meaning of “The Kusp”
(06:47) Feeling like a “box-ticker”
(08:07) Entrepreneurship doubts & resilience
(09:23) Building strong relationships
(10:32) Sky Arts success story
(13:20) Why representation is slow
(15:42) Diversity behind the camera
(17:08) Performative diversity post-George Floyd
(18:24) Racism & backsliding
(19:38) Being labelled performative
(21:39) What makes a great connector
(22:26) Advice for underrepresented talent
(24:17) Fighting the urge to quit
(24:53) Rapid fire
(26:11) Mission over materialism
(27:25) Money, values & contentment
(29:00) Introducing The Kusp Hub
(31:59) Accessible training & social impact
(33:34) Favourite drinks
(33:54) How to support The Kusp
(35:22) Hobbies & interests
(36:02) Advice he regrets not taking
(37:01) Closing thoughts