In this episode of Kasa Connect, we sit down with Erika Tamayo, co-founder and CEO of Hermosa Protein, the brand powering Barry’s Bootcamp and fitness studios across the UK.
From selling hot dogs in Colombia to creating one of the most trusted protein brands in wellness, Erika shares her remarkable journey of resilience, family, and entrepreneurship. She opens up about overcoming adversity, launching Hermosa with her husband, and building a brand rooted in storytelling, values, and authenticity.
We dive into the realities of fundraising, scaling in the competitive protein market, and balancing motherhood with business growth. If you’ve ever wondered what it takes to turn setbacks into strength and build a brand with heart, this episode is for you.
(00:00) Erika’s early struggles and mindset
(00:39) Podcast introduction & guest welcome
(01:17) How Erika and the host first met
(01:57) Erika’s entrepreneurial childhood in Colombia
(04:36) School life & early initiatives
(05:43) Transition to adulthood & business mindset
(06:04) Marketing at Barry’s UK & motherhood balance
(06:35) Becoming a full-time mom & launching Hermosa
(08:21) Hermosa’s growth & UK expansion
(08:53) What makes Hermosa unique
(09:25) Protein intake explained & nutrition advice
(11:40) Product design philosophy
(12:29) Biggest challenges in the protein industry
(13:35) Vision & future plans for Hermosa
(14:40) Erika’s fitness journey
(15:07) Working with her husband Sandy
(17:17) Personal growth & relationships
(20:22) The “meet cute” story with Sandy
(33:49) Advice for her son & aspiring entrepreneurs
(34:54) Planning vs. impulsiveness in business
(35:24) Maintaining a positive mindset
(36:32) Hermosa’s international expansion
(37:04) Product vs. founder story in marketing
(39:12) Raising investment & funding lessons
(41:05) Resilience & achievements at Barry’s
(43:24) Confidence, imposter syndrome & storytelling
(45:39) Coffee preferences & Hermosa Frappuccinos
(46:23) Life philosophy & advice she regrets not taking
(48:06) Happiness, smiling & wellbeing
(49:58) How to connect with Erika