In this episode of Kasa Connect, we sit down with Auws Al-Gaboury, Creative Strategist and founder of Hyper Film, to unpack what it really takes to build a successful creative business in today’s fast-changing industry.

Auws shares his journey through video production and advertising — from early setbacks and emotional lows to landing major global clients like Nike, Adidas, and the BBC. He breaks down why trust, in-person relationships, and genuine human connection still matter more than algorithms, even in an AI-driven world.

We dive into the realities of entrepreneurship, the myths around overnight success, and why most people aren’t cut out for business ownership. Auws also explains how advertising is evolving, why content and founder-led marketing are winning, and how creatives can build authority through authentic personal branding.

This conversation is packed with practical advice for filmmakers, creatives, founders, and anyone navigating a competitive market — covering resilience, adaptability, mentorship, and staying relevant without losing yourself.