We are back with a new episode!

In this episode, Finbarr and Erin chat with Prof Deirdre O'Loughlin about her research and newly published book, "Researching Poverty and Austerity: Theoretical Approaches, Methodologies and Policy Applications". A book that was longlisted for the CABS Management Book of the year 2024.

Deirdre's research critically explores the intersection between marketing, consumption, vulnerability and social/public policy within several key contexts, including debt and austerity research, family care, and health and financial services co-creation.

Her research greatly impacts several key domains, specifically in exposing the effects of austerity, credit and debt consumption, highlighting marketing and consumer responsibility, and identifying the social and public policy implications.

'Poverty is a complex global challenge rooted in intertwined social, economic and political factors, which excludes people from participating fully in normalised social and market-based activities. The COVID-19 pandemic has exacerbated poverty-related issues such as food insecurity, and growing numbers of people are having to rely on welfare assistance. This pandemic, coupled with austerity measures implemented across many European countries over the past years, has negatively impacted towns, cities, regions and countries, leaving places and communities depleted.

This edited volume curates a collection of relevant research addressing the challenges of poverty and the political-economic measures that perpetuate it. It adopts a cross-disciplinary approach to covering relevant theories, methodologies and policy-oriented research, highlighting the interlinkages between poverty and austerity that have resulted since the 2008 financial crisis'

https://www.amazon.co.uk/Researching-Poverty-Austerity-Methodologies-Applications/dp/1032127775

This episode was produced by the KBS Digital Hub-Grzegorz Rogala