In Part 1 of this two-part series, Tyler Kivi looks back at the roots of trucking through the story of his grandpa, who drove truck in the 1950s, 60s, and 70s. This episode focuses on the fundamentals that shaped the industry long before GPS, cell phones, electronic logs, and modern comforts.
Trucking back then required self-sufficiency, responsibility, pride, and grit. Drivers treated the truck, the freight, and their reputation as their own. Problems were handled in the moment, integrity mattered, and professionalism was expected.
Many of the challenges drivers face today are not new. Competition, tight rates, long days, bad weather, and pressure from every direction existed decades ago too. What has changed is how those challenges are handled and the standards the industry is willing to accept.
This episode reflects on where trucking came from and why pride, ownership, and discipline still matter today. Those fundamentals built careers, earned trust, and carried the industry through hard times.
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In Part 1 of this two-part series, Tyler Kivi looks back at the roots of trucking through the story of his grandpa, who drove truck in the 1950s, 60s, and 70s. This episode focuses on the fundamentals that shaped the industry long before GPS, cell phones, electronic logs, and modern comforts.
Trucking back then required self-sufficiency, responsibility, pride, and grit. Drivers treated the truck, the freight, and their reputation as their own. Problems were handled in the moment, integrity mattered, and professionalism was expected.
Many of the challenges drivers face today are not new. Competition, tight rates, long days, bad weather, and pressure from every direction existed decades ago too. What has changed is how those challenges are handled and the standards the industry is willing to accept.
This episode reflects on where trucking came from and why pride, ownership, and discipline still matter today. Those fundamentals built careers, earned trust, and carried the industry through hard times.
Episode 95: Part 1 - The Meat & Potatoes of Trucking: Lessons From the 1950s That Still Matter Today
Keep Trucking Personal
16 minutes 13 seconds
1 week ago
Episode 95: Part 1 - The Meat & Potatoes of Trucking: Lessons From the 1950s That Still Matter Today
In Part 1 of this two-part series, Tyler Kivi looks back at the roots of trucking through the story of his grandpa, who drove truck in the 1950s, 60s, and 70s. This episode focuses on the fundamentals that shaped the industry long before GPS, cell phones, electronic logs, and modern comforts.
Trucking back then required self-sufficiency, responsibility, pride, and grit. Drivers treated the truck, the freight, and their reputation as their own. Problems were handled in the moment, integrity mattered, and professionalism was expected.
Many of the challenges drivers face today are not new. Competition, tight rates, long days, bad weather, and pressure from every direction existed decades ago too. What has changed is how those challenges are handled and the standards the industry is willing to accept.
This episode reflects on where trucking came from and why pride, ownership, and discipline still matter today. Those fundamentals built careers, earned trust, and carried the industry through hard times.
Keep Trucking Personal
In Part 1 of this two-part series, Tyler Kivi looks back at the roots of trucking through the story of his grandpa, who drove truck in the 1950s, 60s, and 70s. This episode focuses on the fundamentals that shaped the industry long before GPS, cell phones, electronic logs, and modern comforts.
Trucking back then required self-sufficiency, responsibility, pride, and grit. Drivers treated the truck, the freight, and their reputation as their own. Problems were handled in the moment, integrity mattered, and professionalism was expected.
Many of the challenges drivers face today are not new. Competition, tight rates, long days, bad weather, and pressure from every direction existed decades ago too. What has changed is how those challenges are handled and the standards the industry is willing to accept.
This episode reflects on where trucking came from and why pride, ownership, and discipline still matter today. Those fundamentals built careers, earned trust, and carried the industry through hard times.
