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Keeping it Business
Adam
155 episodes
2 weeks ago
The Keeping it Business podcast, hosted by entrepreneur, multiple small business owner, business growth coach and mentor, Adam Payne. Listen to Entrepreneurs and Business Owners that have experienced the highs & lows, challenges, and inevitable setbacks in creating a successful business and life. A mix of unscripted, unedited interviews with small business owners from all sectors and industries, the unique content and thoughts regarding the latest innovations, business strategies and marketing techniques to help you build a stronger more profitable business. Subscribe now! #KiBpodcast
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Business
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All content for Keeping it Business is the property of Adam and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The Keeping it Business podcast, hosted by entrepreneur, multiple small business owner, business growth coach and mentor, Adam Payne. Listen to Entrepreneurs and Business Owners that have experienced the highs & lows, challenges, and inevitable setbacks in creating a successful business and life. A mix of unscripted, unedited interviews with small business owners from all sectors and industries, the unique content and thoughts regarding the latest innovations, business strategies and marketing techniques to help you build a stronger more profitable business. Subscribe now! #KiBpodcast
Show more...
Business
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Boost Conversion Rates Without Losing Your Target Audience
Keeping it Business
7 minutes 39 seconds
1 year ago
Boost Conversion Rates Without Losing Your Target Audience

Welcome to the latest episode of "Keeping It Business" podcast, spotlighting the powerful marketing tool of market segmentation. This episode uncovers how this strategic approach can revolutionise your brand messaging and connect you with your consumers. As we delve into the five crucial categories of market segmentation - demographic, geographic, psychographic, behavioural, and firmographic -, you will learn how to tap into the core attributes of your customer base.

Key Insights:

Uncover the power of Demographic Segmentation, focusing on crafting personalised marketing tactics related to age, gender, occupation, etc.

Get a glimpse of Geographic Segmentation, that helps you custom tailor your messages based on the distinctive climates, cultures, and consumer behaviours.

Dig deeper into Psychographic Segmentation that aligns your brand with customer's values, lifestyles, and attitudes.

Get a masterclass on Behavioural Segmentation, learn how to decode customer interaction patterns and utilise data to anticipate future purchasing tendencies.

Unearth the nuances of Firmographic Segmentation in the realm of B2B, adjusting your offerings to cater various organisational demands.

Highly recommended to check out: How to Reach Your Ideal Customers Without Costly Marketing Errors.

Stay Updated: To receive more insights like this, click on the subscribe button and hit the bell icon. Join our vibrant marketing community for more practical tips, insightful tricks, and effective strategies.


New Way Growth - Your Success Is Our Business


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Keeping it Business
The Keeping it Business podcast, hosted by entrepreneur, multiple small business owner, business growth coach and mentor, Adam Payne. Listen to Entrepreneurs and Business Owners that have experienced the highs & lows, challenges, and inevitable setbacks in creating a successful business and life. A mix of unscripted, unedited interviews with small business owners from all sectors and industries, the unique content and thoughts regarding the latest innovations, business strategies and marketing techniques to help you build a stronger more profitable business. Subscribe now! #KiBpodcast